Case study : Product Launch with Downtown Grill | Propage
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Downtown Grill Product launch

Manufacturer of high-performance electric grills with Thermoceramix™ technology. Markets: Canada and the United States. Challenge: New brand, new product, new markets.

Distinctive communications

  • Strategic guidance
  • Product launches
  • Action plan
  • Brand platform
  • Visual identity
  • Key messages
  • Image systems
  • Print tools and stand
  • Videos

Web strategy

  • Web design | User interface (UI)
  • Adaptive design
  • Online purchase

Sales strategy

  • Action plan
  • Integrated SEO/SMO strategy
  • Promotions and contests
  • Advertising
  • Online sales: performance strategy and management

U.S. presence up 600%

Mobile presence up 85% since site launch

Online sales

Integrated SEO strategy

Community management