Case study : Updating of the brand portfolio and marketing tools | Propage
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MaibecBrand stragegy,
new website.

A North American leader in genuine wood siding. Markets: Canada and the United States. Challenge: Rebrand and reposition the company for today’s marketplace.

Distinctive communications

  • Brand strategies
  • Brand platform
  • Brand architecture and nomenclature
  • Key messages
  • Image system
  • Social media
  • Print tools, merchandising system, and stand

Web strategy

  • Web design | User interface (UI)
  • Functional analysis
  • Adaptive design
  • CMS programming and integration
  • Tie-in with CRM

Sales strategy

  • SEO strategy/Specialized social media

15% increase in visits from Google for the first 4 months of 2017 (compared to 2016)

Over 10% conversion rate for sample orders