STRATEGY

Branding strategy

Architecture and nomenclature

Key messages

Imagery

SEO strategy

Social media

EXECUTION

Maibec website

Nobelia website

Online order of samples

Animations and video

Signatures and sub-brands

Sample box

Newsletters

Printed tools for sales support

Merchandising system and booth

PERFORMANCE

Search engine optimization (SEO)

Ads campaigns – Google and Bing (SEM)

Social media

Lead generation and tracking (nurturing)