Website optimization with Preverco

Enhanced user experience and traceability

An extensive web project was set up to improve user experience and highlight the company’s offering, flooring collections, and product launches. An advanced functionality was integrated to allow web users to find the products best suited to their specific needs. Customer personas were identified to adjust messaging to their purchase criteria and triggers. Sample order experience was enhanced, making it a transactional one that is now synchronized with Salesforce CRM to optimize traceability.