In the past, a good strategy revolved around the product and its uniqueness. Today, customer experience (CX) is becoming the centre of digital communications. To sell, you need to understand who your customers are, including their personalities, their expectations and their aspirations.
Propage uses storytelling principles to provide a simple and effective guideline for your website. We help you to turn the tide of this story and get your customers to buy into your promise. Let us tell your story.
We use the latest and greatest web tools to decode the behaviour of your customers on your site. We help you target relevant data and make sense of it all to optimize your digital sales strategy.
Propage's expertise in B2B2C marketing is added to the knowledge you already have of your customers. Together, we find what motivates them and how they think as customers in the workplace and not as consumers. This may seem simplistic, but the nuance is fundamental.
The personas created by Propage guide the words, tone, graphic style, and the entire UX/UI web experience. You develop a precise and personalized sales approach that resonates with customers.