Twenty-page communications plans no longer have their place in our digital world. With good reason. Decision-makers like you don't want to read your strategy anymore. They want to see it. View your deployment plan in mapping mode.
On the one hand, you make sure to use all the means of communication that will help you reach your prospects and personas.
On the other hand, you associate your communication tools with the purchase journey of your personas to stay in control of the entire customer experience cycle.
And in the end, it’s easier for you to manage your digital and conventional tools. You personalize your strategy. You can better measure if your objectives have been achieved.
The permanent backstory serving to establish your reputation and introduce you to a suspect who wants to avoid direct solicitation
To initiate a direct relationship with suspects, get them to respond rapidly, or remind them that you exist from time to time
Designed to maintain, enhance and retain your relationships with your acquired customers, in addition to providing them with added human value
All the means, even automated, to respond quickly to suspects or to the many occasions that present themselves without warning
Mapping is designed to optimize our clients' budgets. We fully understand that the reality for most companies imposes choices—especially within the context of a digital transformation requiring the deployment of additional efforts. Breaking down the plan into successive phases enables us to prioritize what needs to be done.
- B2B client
We integrate conversion calculations into your plan to help you manage your web performance. Mapping includes KPIs that are aligned with your sales objectives.