Creation of a brand and its visual identity, and product packaging design for Nador products

Creation of a product brand targeting Toronto’s Indian community

Our client decided to create a high-end brand of herbs and spices for ethnic markets in the Greater Toronto Area: Delhia. Together with the client, we developed a name for the new brand and then a new visual identity based on research on the symbols, shapes, typefaces, and colours that are specific to the cultural diversity of southern Asia. Subsequently, premium spices were meticulously photographed, and niche packaging was developed to make each of them stand out.