A clearer identity to support sales

INTO’s website visual identity was updated to improve readability and visibility across digital platforms. The addition of graphic elements and photos also helped better structure and illustrate the content produced by Propage.

Alongside this, strategic workshops with the client led to the development of key messages and a product and service categorization rooted in the needs of INTO’s various personas, making navigation easier and more effective. Finally, a keyword campaign was implemented to increase traffic and improve conversion rates.