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CabicoBrand strategy

The largest maker of high-end custom cabinetry in Canada. Markets: Canada and the United States. Challenge: Redesign the parent brand and product line architecture, full network deployment.

Distinctive communications

  • Strategic guidance
  • Brand platform
  • Brand architecture and nomenclature
  • Visual identity
  • Key messages
  • Image system
  • B2C and B2B tools
  • Merchandising and stand

Web strategy

  • User interface (UI)
  • Adaptive Web design